AWR Names Sherry Hess Vice President of Marketing

Hess’s Extensive Global Sales and Marketing Experience Expected to Expand AWR Presence in EDA Market


Applied Wave Research, Inc. (AWR®), a leading provider of high-frequency electronic design automation (EDA) tools, today announced that Sherry Hess has been named vice president of marketing. Ms. Hess will oversee all marketing activities including corporate, product, and strategy in order to further drive the company’s business worldwide.

“AWR has been in business for more than a decade now with rapid and consistent growth,” said Sherry Hess. “The company has succeeded because it is dynamic, progressive, and customer-focused, delivering innovative technology that improves the productivity of its customers. I am excited to be part of such a thriving organization.”

“Sherry brings extensive international sales and marketing experience and a track record of success in the EDA industry,” said Ted Miracco, executive vice president and AWR co-founder. “The combination of her insights and enthusiasm can only serve to accelerate AWR’s emergence as the leader in RF EDA technology.”

Ms. Hess joins AWR with nearly 20 years of senior management experience in the semiconductor and EDA industries. Prior to AWR, Sherry was with CebaTech, Inc., a startup that specializes in EDA/ electronic system-level (ESL) and telecommunication intellectual property (IP). As vice president of business development, she was responsible for sales, marketing, and support activities as the company transitioned from stealth R&D to successful product introduction.

Before CebaTech, Sherry spent more than 15 years at EDA developer Ansoft Corporation, where she most recently held the position of vice president of marketing, with responsibility for internal and external marketing. Prior to that she was director of European operations, during which time she established the company’s presence in Europe. Before joining Ansoft, Sherry was an application-specific integrated circuit (ASIC) engineer at Intel Corporation.

Sherry holds BSEE and MBA degrees from Carnegie Mellon University in Pittsburgh, PA.